THE EVOLUTION OF TOBACCO: HOW IQOS ILUMA REFLECTS A SHIFT IN SMOKER PRIORITIES

Tobacco use has undergone significant changes over the past two decades. With rising awareness of health risks and changing societal norms, adult smokers are seeking alternatives that align with their values and lifestyles. IQOS ILUMA is at the forefront of this shift. From Smoking to Heating Traditional cigarettes rely on combustion, which rel